Load balancing – Why should you use it?

If you’re searching on the web for information on what Load balancing is and why it’s useful, you’ve come to the right spot. So, let’s explore it and get deep into it.

What does Load balancing mean?

Load balancing is an excellent and widely used technique for managing a hostname’s traffic. It allows you to distribute incoming network or application traffic among a number of servers in an efficient and coordinated manner.

If you own and operate a popular website, you may expect a significant amount of daily visitors. Furthermore, it must be able to handle a considerable number of receiving requests from users. In addition, for each request, an answer must be delivered that is correct and contains the specific part of the information, such as text, photo, video, or application data. Finally, the entire procedure must be completed in the shortest and safest manner possible.

Why is it beneficial?

You can’t imagine how advantageous Load balancing could be. So let’s explore some of its main benefits. Here they are:

  • Load balancing gives you security for your business. Why? Using this strategy, we may examine the incoming traffic. It can report problems and protect the Domain Name System server from malware activity, or it can do both. This reduces the risk of data loss, DDoS and phishing attacks, etc.
  • It improves the speed. For example, we all know that a fast website response is critical for a better user experience. When clients make queries, they will be handled much more quickly. If there is a DNS network of servers in different parts of the world, this will be achievable. That is if Load balancing is in place. Because speed is so important in SEO, having a well-built DNS balancer will put you ahead of the competition.
  • You can find it at an excellent price. Its price is less than that of other traffic balancers. You don’t have to worry about purchasing hardware, its size, features, capability, storage space, upkeep, or anything else because it’s a SaaS service. This can be a significant sum of money for your company’s budget. Furthermore, this service adapts as your traffic increases or decreases, so you only pay for what you use.

Popular Load balancing types

Different ways of traffic balancing exist. We’ll concentrate on two of the most popular ones:

  1. GeoDNS

The GeoDNS, or Geographical Domain Name System, is a traffic distribution Load balancing system. It is based on user geolocation, as the name indicates. Traffic is dispersed evenly among data centers in multiple locations for maximum security and efficiency. For example, assume a user requests something from the United States of America, specifically the state of Virginia. If you utilize GeoDNS, the user will be redirected to your site’s American version.

Furthermore, because the chance of an attack is divided across multiple places, this strategy is highly safe. It’s incredibly typical in businesses that cater to customers from several countries.

  1. Round Robin 

Round-Robin DNS is a DNS Load balancing solution that manages traffic based on when a user request arrives and how many servers you have. The concept is straightforward: you have multiple A or AAAA records with various IP addresses. Each of these IP addresses is associated with a different web server that hosts a copy of your website. When a user wants to access your site, and their browser tries to resolve your domain name, the authoritative name server in charge of the A or AAAA records will supply the next A or AAAA record in rotation from the ones you have. You can set up records for each of your web servers, and visitors will be automatically routed based on when they reached your DNS name server.

Conclusion

To sum up, Load balancing is the traffic management process. That’s why it could be really beneficial for your company. It gives you more security, improves the speed, and you could find it at a really attractive price. So, if it sounds like it might be ideal for your company, you can take advantage of it. Don’t waste time and do it!

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